Copywriting & Content Strategy
Adventure Sailing
Sustainable Tourism / Outdoor Education
Adventure Sailing is a barefoot sailing school based in Western Australia.
I helped them with several aspects of their digital marketing:
website design & UX
landing pages
email copywriting
conversion optimisation
technical SEO
content marketing
Website before:
Challenges:
No budget for a re-design or to employ a specialist designer. I had to work with what we had. I used IA principles (Information Architecture) to improve the UI and UX as much as possible:
Renaming menu items and buttons to be clear and descriptive
Reducing volume of content (visual and verbal)
Refining the navigation flow/ user journey
Reducing choices and increasing relevance
Creating landing pages and multiple entry points
Website after:
“Nath helped us set up our website and marketing. We loved working with him, we found his knowledge invaluable and he was very patient with us as we are not digitally advanced people.
Nath also redesigned our website to make it more user friendly which has lead to more business. We would highly recommend him!”
