Copywriter & Content Designer

iCRA

iCRA are a charity working across the developing world to build partnerships within agricultural networks.

I advised them on website content design and copywriting as well as helping their content team to leverage AI tools.

Quite a challenge because some of the website was hardcoded and I was brought in at the end of the project to correct the work of another writer.

Several compromises had to be made to get the website launched, but the outcome was a solid improvement.

  • Leading on UX writing and content design for all digital products

  • Taking part in testing and experiments

  • Brand copywriting for landing pages

  • CRM/ CRO

  • Creating tone of voice & brand level guidelines

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