SEO Content Writing & Strategy
Freeway Camper
Travel
Freeway Camper are a large campervan rental company based in Germany. It’s a growing sector and a competitive space. I used SEO tools to identify keyword opportunities and plan content strategy. I researched and wrote 4 x 1,000 word articles per month.
Technical SEO
Part of my SEO work involved tracking and removing toxic backlinks that reduce search visibility and Domain Authority. In this screenshot, I conducted a backlink audit in Semrush and then removed the spammy links by using the disavow tool in Google Search Console.
SEO Content Writing
I helped the marketing team with the following:
Keyword analysis
Competitor insight
Content ideation and SEO strategy
On-page metadata (descriptions, URL slug, titles etc.)
UX (visual formatting and SEO best-practice)
Content writing (4,000 word p/m)
Click here for a live example.
